1. Eligibility – ‘Live The Miracle’ contest (“Contest”) is open to individual consumer(s), excluding corporations, trusts, non-profit organization(s) and/or any business entity (“Participant”). The contest is open only to residents of India and who are of legal drinking age as per applicable laws at the time of entry.

2. Carlsberg India reserves the right to modify, cancel, or withdraw the contest or any part of it without prior notice, in the event of unforeseen circumstances, regulatory restrictions, or force majeure events.

3. The Participant(s) shall have the right to withdraw his/her participation, and the personal data shared for the purposes of this Contest at any time. Upon such withdrawal, the Participant’s entry will be treated as canceled. For the said purposes, the Participant shall share his/her intention to withdraw the entry as a DM to the official Instagram page.

4. The decision of Carlsberg India shall be final and binding in all matters relating to this contest and no correspondence in this context will be entertained.

5. Contest Details & Gratification
The contest will run till end of October 2025. Entries received outside the contest duration will not be considered.
How to Participate -

• Follow Carlsberg India’s official Instagram page.
• Participants may enter the “Live the Miracle” contest by accessing the contest microsite through the link available in Carlsberg India’s Instagram page bio, or by scanning the QR code displayed on contest creatives across participating retail outlets.
• Entry is conditional on providing accurate details of the Participant on the microsite. Incomplete or invalid entries will not be considered.

Game Steps

1. Enter required personal details on the microsite.
2. Select a preferred avatar to play the game.
3. Play the game to save as many goals as possible and create a top scoring streak.
4. Submit results on the microsite leaderboard for contest participation.

Gratification / Rewards
Selected winners, chosen at the sole discretion of Carlsberg India, will be eligible for the following rewards:

• A grand prize: an all-expenses-paid trip to Anfield, Liverpool, for an exclusive fan experience.
• Exclusive meet-and-greet & match screening with Liverpool FC legends in Mumbai (date to be announced on Carlsberg India’s official Instagram page).
• Limited-edition Carlsberg x Liverpool FC merchandise.

Liverpool FC Legends Meet in Mumbai

• Shortlisted winners will be contacted directly by Carlsberg India, either on the mobile number provided at entry or via the official Instagram page.
• Winners will be required to authenticate their identity with valid documents for verification purposes.
• The date for the Mumbai event will be announced on Carlsberg India’s Instagram page. Winners will be notified at least one week prior to the event to make necessary travel arrangements.
• All travel, accommodation, and incidental expenses related to attending the event in Mumbai will be borne solely by the winners. Carlsberg India will provide only the entry and experience at the event.

Trip to Anfield

• Shortlisted candidates for the grand prize will be required to submit a video response answering: “Why do you want to go to Anfield and what makes you the best Liverpool FC fan?”
• Final winner(s) will be selected based on the video submission, at the sole discretion of Carlsberg India.
• The Anfield experience is currently planned for February/March 2026. Dates are subject to change depending on the availability of the experience at Anfield.
• The trip will only be confirmed post-approval of the winner’s visa application by the relevant authorities. Carlsberg India holds no responsibility in case of visa rejection or delays.

6. Participants need to follow Carlsberg India’s official Instagram page to stand eligible for the contest.

7. It will be Carlsberg India’s sole decision as to whether any eligibility requirement has or has not been met and whether any Participant is qualified to receive any prize under the Contest.

8. Employees of Carlsberg India, and their immediate families may not enter any promotion, neither may any employees or immediate family members of any third-party sponsors, third party companies associated with the promotion, prize providers or agencies assisting with the promotion operation.

9. Any entry or Participant violating any of the Terms and Conditions of Carlsberg India will be disqualified.

10. Carlsberg India shall not be liable for any prizes which are lost, delayed, or damaged. The Participants waive off their rights to make any claim in respect of the Prizes.

11. Winners will be announced on Carlsberg India’s Instagram page and will be contacted directly via DM/mobile after the contest period is over.

12. Winners shall be required to share their KYC details as requested by Carlsberg India’s Team, though Instagram DM.

13. The Participants agree and undertake that their entries shall not in any way be obscene, vulgar, disrespectful, or defamatory in any manner nor shall be in infringement or in violation of any intellectual property rights of third parties, including but not limited to Carlsberg India or any other applicable laws.

14. Where prizes are not claimed within the period specified in the Specific Terms, Carlsberg India reserves the right to award prize to alternative prize winners or not to award them at all.

15. Carlsberg India shall not be held responsible for any action and/or inactions of the Participants, arising out of this contest or its promotional materials.

16. The Participants hereby agree and give consent that the Participant is a Citizen of India and upon posting any comment/s on Carlsberg India’s official Instagram page, they hereby give their irrevocable consent to Carlsberg India to use the information shared/posted by them for the purposes of this contest, in any manner it may deem appropriate.

17. The Prize under this Contest is non cashable, non-transferable and cannot be exchanged for cash or for anything of value.

18. Carlsberg India assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction of or unauthorized access to, or alteration of, or non-receipt of, entries. Carlsberg India is not responsible for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by the Carlsberg India or an entrant because of technical problems, operator problems, social media site problems, traffic congestion on the Internet or at any website, or any combination thereof, including any injury or damage to any Participant's or any other third person's, resulting from any participation or downloading any materials in the promotion.

19. Automated Entry: the use of any automated entry software or any other mechanical or electronic means that permits any person to enter any promotion repeatedly is prohibited. No bulk, consumer group or third-party entries will be accepted. These entries will be disqualified.

20. Names: Participants must enter Contest/promotions using their full legal name as mentioned in PAN/Aadhar Card. Carlsberg India reserves the right to disqualify any Participant who uses multiple names or any false names and to require them to return to the Carlsberg India any prize they may have won.

21. Carlsberg India disclaims any/all liabilities and shall not be liable for any losses, damages, claims, mishaps, accidents that any Participant may be subjected to at the ‘Liverpool FC Legends Meet in Mumbai’, and at the ‘Anfield Experience’. Further, Carlsberg India shall not be liable for any losses, damages, claims, mishaps, accidents that any Participant may be subjected to, or caused by mishandling of the merchandise.

22. Where any promotion/contest requires the Participant to submit a photograph, sound, or video clip of any description (collectively, "Media") as a part of entry into the contest, in relation to the Prize or participation in the promotion, Participants:

1. warrant and represent that their chosen Media: (i) is original to them (ii) is submitted in good faith (iii) has been legally obtained and created (iv) does not violate any intellectual property or personality rights of third party(ies), and (v) are not in violation of any applicable laws.
2. agree that Carlsberg India has the right to publish and communicate to the public at large, the Media in any media including, but not limited to, our website and social media channels, always without restriction or limitation throughout the world and not only for the purposes of the promotion.

23. By entering a promotion/contest, in relation to their entry (including but not limited to where the entry is Media) all entrants:

1. grant to Carlsberg India, unconditional and all rights and interests (including present and future copyright) in their entry in all media (including, without limitation, the internet) and whether in existence now or created in the future.
2. grant to Carlsberg India all rights, title, and interests in the Media and the same shall be used by Carlsberg India as their own content and is authorized to use/publish/promote the same at any platform, both online and offline.
3. agree not to assert any rights in respect of their entry and related publicity materials (wherever and whenever such rights are recognized) against the Carlsberg India, its assigns, licensees, and successors in title.
4. agree the Carlsberg India is not liable for compensation or other liability to the Participant, or any other person featured in the entry (and entrant shall be responsible for ensuring the consent of any persons featured in the entry to these terms and conditions). Such use may be for any purpose whatsoever, including, but not limited to, reproduction, disclosure, transmission, publication, broadcast and posting whole or in part, in any medium and in any manner. However, the Carlsberg India shall be under no obligation to respond to any communication.
5. undertake to Carlsberg India that their entry does not (i) infringe the intellectual property, privacy, personality or publicity rights or any other legal or moral rights of any third party, or violate applicable laws, regulations or terms of use; (ii) does not contain references to any other brands or trademarks; AND (iii) does not contain any defamatory, malicious, indecent, threatening or otherwise inappropriate imagery or statements, or represent a danger to health and safety and each entrant agrees to indemnify us for any loss, damage or liability arising should this provision be breached. If relevant, Carlsberg India reserve the right, but not the obligation (and without limiting entrants' warranty and indemnity as set out above), to screen, filter and/or monitor information provided by the entrant and to edit, refuse to distribute or remove the same.
6. acknowledge that Carlsberg India may edit the entry in sole discretion.
7. agree that Carlsberg India has the right to use entrants' names and other personal information in conjunction with the entry.
8. agree not to bring against Carlsberg India any actions, suits, claims, and demands in respect of defamation or any infringement or violation of any personal and/or property rights of any sort from our use of their entry.
9. agree not to bring against Carlsberg India any actions, suits, claims and demands whatsoever in respect of the Contest and/or prize.
10. unconditionally waive their right to seek or obtain an injunction to prevent or restrict our use of their entry.
11. confirm that they have the right, power, and authority to grant the rights set out above and that they have obtained all consents and permissions necessary to grant us the same.

24. For the avoidance of doubt, all rights in the name and title of the promotion and the format rights for the promotion are our sole property and Carlsberg India may exploit the same at our absolute discretion.

25. Any promotion is in no way sponsored, endorsed, or administered by, or associated with any third parties unless specified otherwise. All intellectual property remains the property of their respective owners.

26. Carlsberg India reserve the right to withdraw or alter this Contest including but not limited to the terms and conditions of this Contest without prior notice.

27. By participating in the Contest, it shall be construed that the Participant(s) and/or the Winner has waived his/her right to raise any dispute with regards to the Contest and/or the Prize and/or any decision of the Carlsberg India Pvt. Ltd. team, in any manner whatsoever. Even in case any dispute arises, that shall be subject to the Jurisdiction of Delhi.